A pitch-winning campaign for biopharma.

This emotionally and intellectually powerful campaign garnered over 6,000,000 views within the first three months of its launch and is based on the benefits medicines bring to today’s patients, the importance of today’s and tomorrow’s innovative research and the perseverance of industry researchers.

Every day, thousands of biopharmaceutical researchers and patients go boldly to fight the odds to unearth cutting-edge medicines and cures. Which is why we launched an effort to salute their sheer will and tenacity.

Logo Design / TV / Pre-Roll / Website / Rich Media / Social / Web Content