Understanding the need for bonds in your investment portfolio is pretty simple. Understanding the need for an insured bond from Assured Guaranty might not be. We played off the name of the company to humorously show people what an Assured Guaranty backed bond could do for you and that there are times in life you wish you had that same confidence and certainty.
We also produced an anthemic spot for the investment community as well as print that emphasized the guarantee.
TV / Digital Pre-Roll / Website / Rich Media / Print
"Leap of Faith" TV/Web
"Big Night" TV/Web
"Leap of Faith" Pre-Roll & Rich Media
"Winds" TV/Web
When you start a new venture in the financial service industry, people will ask "How long have you been around?" and "How much money do you have behind your company?" When you're Municipal Assurance Corp, part of Assured Guaranty, you're nothing like the others. You're backed by $1.5 billion in claims paying resources and are "proven and trusted" from day one. We launched this company from day one with a rebellious attitude and fresh look.
Digital / Web / TV / Print
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