Grow With Garanimals.

Let's face it, kids grow fast. Which means you're constantly trying to fit more and more clothes into an increasingly tight budget. Luckly, Garanimals makes clothes that not only look and feel great, but won’t break the bank, either. 

We took this insight and through the use of digital, video and print (yes, print is still alive and well in this category) we did a comprehensive campaign that humorously showed the issue most families face today. The digital side of this campaign was a whole new approach for a veteran company that was used to putting all its money against TV and only getting a few weeks out of it. We were able to rearrange the media spend to focus mostly on digital and target their young mom demographic across a more responsive digital buy.

THE RESULT: Garanimals sales hit a record high of over 3 million units sold in one week and continue to have impressive sales week to week.

Web / Pre-Roll / Interactive Rich Media / Print / Video