If there's one thing that most everyone agrees on, it's that small business is the engine of commerce. And in order for communities to thrive, they need to be supported every way possible. What better way to support small businesses than to supporting them with the best high-speed internet and phone possible?
We wanted a rallying cry that people could get behind to start a movement, not just an advertising campaign that might get attention. That's how the campaign "Support your local businesses. We do." was born.
THE RESULT: Optimum Business has a staggering 70% marketshare and is chosen by 7 out of every 10 business as their internet and phone provider in the tri-state area.
Window Stickers for Optimum Supported Businesses
"Support your local business. We do." Launch TV/Web
"Stickers" TV
Optimumbussiness.com WebFIlm/Website (Click and watch)
"Mancino's" TV
"Reliability" TV/Web
"Grow" TV/Web
Opt In App. (This application allows Optimum business customers the opportunity to post current deals, offers or promotions to the over 3 million Optimum customers. As an Optimum customer, you get exclusive access via the free Opt In application download.)
"Work Harder" TV
"Music Zoo" TV
Digital