Entertainment for your mouth.

There is nothing more entertaining than popping a Tic Tac in your mouth and seeing what happens. Whether it's the coolness of Freshmint or the addictive tasting Orange, the entire experience of how you enjoy them is entertaining.

This campaign sought to exploit the pure entertainment that people get out of enjoying a Tic Tac. The freshness of the campaign led to many copycat videos and a full redesign of the packaging, website and the introduction of new entertaining flavors.

THE RESULT: Tic Tac reclaimed its position as the #1 mint in the category, surpassing Altoids.

TV / Web Films / Website / Rich Media / Print / Packaging / Promos