See Extraordinary

Woman's Pro Soccer came to us to be a part of remaking history – re-launching Woman's Pro Soccer in the US.  With the popularity of woman’s soccer at an all-time high due to outstanding performances on the World Cup stage, the bar was set. One of the things that's amazing about the woman’s game is the utter finesse, style and ferocity with which the game is played. That's how “See Extraordinary” was born.

The theme line became the focal point of the campaign. Seeextraordinary.com was produced to let fans show their "extraordinary." We produced TV spots and web films, as well as print and OOH. We developed manuals, called "Fanuals," on how to be a fan for your respective teams. All of it was truly extraordinary.

Web / Digital / TV / OHH / App